Learn from our whitepaper how advertisers can guide advertisers through this pivotal shift in the marketing landscape.
Learn from our whitepaper how agencies can guide advertisers through this pivotal shift in the marketing.
The Shift from Client-side to Server-side Tracking: Understand the reasons behind the move to server-side tracking, including changing privacy regulations and the phasing out of third-party cookies. Learn how server-side tracking can provide more control over data and improve data accuracy.
The Role of Agencies in the Transition: Discover how agencies can support advertisers in navigating this paradigm shift. From providing technical expertise to developing innovative solutions, agencies play a crucial role in this transition.
Server-side Integration Options: Our whitepaper explores the different server-side integration options available, helping you make an informed decision that best suits your business needs and objectives.
Challenges in Adopting Server-side Solutions: Learn about potential barriers that businesses might encounter when transitioning to server-side solutions and gain insights on how to overcome them.
Best Practices for Implementing Conversions API: Implementing Conversions API is a critical step in the shift to server-side tracking. Our whitepaper provides practical and actionable tips on how to effectively implement Conversions API.
In collaboration with Meta
Halfdan Timm is a co-founder of and partner in the Nordic marketing agency Obsidian Digital. He is the podcast-host of Denmark’s most popular marketing-podcast Marketing Brief and the host of the biggest conference within advertising on social media in the nordics known as Social Ads Conference. Halfdan’s most important role is securing max value for clients by utilising new technologies and methods - including server-side tagging.
Halfdan Timm
Obsidian Digital, Co-founder and Partner, Copenhagen
Juan Felipe Simonsen is a Senior Specialist in the Nordic marketing agency Obsidian Digital. He is a full-stack digital marketer with a technical approach. Juan shares his knowledge and findings through blog posts and features in different marketing podcasts and conferences. His key role at the agency is helping clients navigate measurement and data analytics in the modern digital world in order to create measurable impact in their performance advertising efforts.
Obsidian Digital, Senior Specialist, Copenhagen
Juan Felipe Simonsen
Liam works with agencies across EMEA specialising in data mining, segmentation and custom data analysis. He is also a key contributor to research evaluating Meta’s Conversion API globally. Prior to this role, Liam has held data, insight and analytics roles in media agencies and consultancies as well as a world leader in the hotel industry.
Liam Marshall
Meta, Marketing Science Partner, London
Mike supports business partners across EMEA such as the “big six”, consultancies, data or Independent agencies on the subjects of measurement strategy and data collection. Previously he worked in media and data agencies where he led the media, tracking and measurement teams.
Meta, Marketing Science Partner, Paris
Mike Bettan
Paul leads strategy for independent agencies across Northern Europe where he consults on measurement methodologies — which ones to use, when to use them, how to use them, and on how organisational operating models need to adapt to modern measurement needs. At The Centre for Innovative Human Systems, he co-authored research on community empowerment in Ethiopia. The research is shaping policy affecting over 1.8 million people in impoverished circumstances.
Meta, Marketing Science Partner, Madrid
Paul Fagan
Nicolas is an international analytics leader with over fifteen years’ experience working for a combination of start-ups and Blue Chip corporations in a variety of geographies. Nicolas currently works for Meta Berlin in a Marketing Science leadership role. Prior to this, Nicolas occupied prominent roles as head of market analytics at PwC and analytics manager for Bing Ads Marketplace at Microsoft.
Nicolas Arrivé
Meta, Marketing Science Manager, Berlin
Rasmus leads strategic partnerships with independent agencies in Denmark. In 2022, Rasmus was acknowledged as one of the greatest marketing talents in Denmark by being selected for the M Talents list made by the Danish Marketing Association.
Meta Agency Partner, Copenhagen
Rasmus Bruun
Frederick works with the global “big six” media agencies and large independent agencies. He consults on Meta advertising technology and strategic investment vision. Prior to this role, Frederick occupied programmatic display, web analytics, advertising technology consultancy and data analysis roles at agency-side.
Meta, Solutions Architect, London
Frederick Tran
Obsidian Digital is a leading performance marketing agency specialising in data-driven and inbounddriven solutions for Danish companies expanding globally.
Our unique philosophy centres around outworking our competition by leveraging cuttingedge technology and innovative methods, enabling our clients to grow faster than their competitors in the digital world. Our approach focuses on continuous improvement and adaptation, ensuring our clients stay ahead in the evolving digital landscape. Our team of experienced professionals develops tailored campaigns that deliver measurable results and sustained growth, without the need for direct calls to action.
Obsidian Digital’s commitment to excellence and innovation, combined with our deep understanding of Danish companies’ unique needs, positions us as a trusted partner in the pursuit of success in the digital world.
Founded in 2016
250+ employees across Denmark (Copenhagen, Aarhus, Odense), Germany (Leipzig) and Bosnia-Hercegovina (Banja Luka) in 2023
The most Official Success cases from social media platforms of any Nordic agency
Host of Social Ads Conference the biggest (in person) conference about social advertising in Northern Europe
If you're involved in digital marketing, you're likely familiar with the challenges of client-side tracking. As privacy regulations tighten and third-party cookies phase out, the limitations of client-side tracking have become increasingly apparent. Here are a few key issues that our whitepaper, "Navigating the Transition to a Pixel-less World," addresses:
Data Inaccuracy: Client-side tracking is often susceptible to inaccuracies due to factors such as ad blockers and browser restrictions. This can lead to incomplete or distorted data, making it challenging to make informed marketing decisions.
Privacy Concerns: With growing awareness and concern over data privacy, users are increasingly opting out of tracking. This trend not only affects data collection but also erodes trust between brands and consumers.
Limited Control Over Data: Client-side tracking provides less control over data collection and processing, limiting the ability to customize data handling based on specific business needs.
By downloading our whitepaper, you'll gain a comprehensive understanding of these issues and learn how server-side solutions can help overcome them. You'll also discover the role of agencies in this transition, explore server-side integration options, and get practical insights into implementing Conversions API.
Obsidian Digital is a leading digital marketing agency dedicated to helping businesses navigate the rapidly evolving digital landscape. With a deep understanding of both the challenges and opportunities presented by new technologies and regulations, we stand at the forefront of the transition to server-side tracking.
As privacy concerns reshape the digital marketing world, Obsidian Digital is committed to guiding businesses through the shift from client-side to server-side tracking. We have successfully helped numerous clients implement server-side tagging across various channels, ensuring they stay ahead in a pixel-less world.
Our team of digital experts can provide:
Strategic Guidance
We offer bespoke strategies that align with your business goals, enabling you to fully leverage server-side solutions.
Our team possesses the technical knowledge required to implement server-side tagging effectively and seamlessly across various channels.
Technical Expertise
We don't just set up and leave - we provide continuous support to ensure your server-side tracking is always optimized and delivering the insights you need.
Ongoing Support
By partnering with Obsidian Digital, you'll gain a trusted ally who can simplify the complexities of server-side tracking and empower your business to thrive in a new era of digital marketing.
Write to us at obsidian@obsidian.dk
and let's start the conversation.
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